Ezgi Celtikcioglu — Creative Strategist

§ 01 — Who She Is

About
Me

A curious and creative marketer with a Mediterranean spirit and a global perspective, I approach marketing through the lens of culture, storytelling, and human connection. Having lived in Turkey, the Dominican Republic, Canada, and Spain, I naturally bring a cross-cultural mindset to my work and thrive in international environments where ideas, perspectives, and creativity intersect. I also speak four languages, which shapes my ability to understand audiences across cultures.

I spent a semester abroad at Universidad Carlos III de Madrid, studying Communication & Journalism, where I further explored global media and cultural narratives.

I am especially passionate about creative marketing for Gen Z, where strategy meets aesthetics and cultural insight. My experience spans creative strategy, brand storytelling, and social-first marketing, and my work is driven by curiosity, a love of travel, and a constant desire to understand how brands can connect with people in meaningful and visually compelling ways.

Strategic Communication

Creative Strategy

Brand Strategy

Consumer Insight

Campaign Ideation

Content Creation

Social Media Strategy

Audience Research

Persuasive Presentation

Fun Fact

I'm usually the person planning trips or group activities for my friends.

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Morocco

Fun Fact

I have a twin brother!

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Italy

Fun Fact

My favorite Disney movie is Lion King.

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Paris

Fun Fact

I immigrated here from Turkiye in 2015 — I didn't speak French nor English.

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Portugal

✦ Click the photos to discover fun facts ✦

The Creative Blend

01 / Social Media Strategy & Content Creation

Crafting Stories That Resonate

I create social-first content that helps brands communicate their identity and connect with audiences online. At Atletica, I manage Instagram content including reels and structured series designed to grow engagement and attract new clients. At Vojé, I contributed to social media content tied to seasonal launches and brand storytelling. I also completed freelance work for Jade Lashery, collaborating on feed planning, content creation, editing, and modelling to maintain a cohesive visual presence. Earlier, at Club Med Punta Cana, I produced event highlights and behind-the-scenes content promoting guest experiences and increasing engagement around family-focused programming.

Three phones showing social media growth

Increased Views And Engagement

§ 04 — Where She's Been

Work
Experience

2026

Case Competition Participant

Relève Communication

John Molson School of BusinessA2C

Develop strategic communication solutions in response to live agency briefs.
Conduct primary and secondary research to diagnose client challenges and inform campaign strategy.
Build strategic and tactical campaign recommendations within a multidisciplinary team.
Receive mentorship from professionals at Cossette and Rethink, integrating industry feedback into campaign development.
Present final campaign strategy to agency professionals and client representatives.

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Case Competition

Current

Marketing Strategy & Social Media Intern

Atletica Coaching

Campaign PlanningSocial MediaPerformance Analysis

Contribute to weekly marketing strategy meetings supporting campaign planning and content direction.
Develop and manage social media content aligned with brand positioning and core messaging.
Conduct social media audits and performance analysis to identify engagement trends and growth opportunities.
Support digital campaign ideation and execution promoting personalized coaching programs through audience insight.
Assist in planning wellness and fitness events, coordinating brand partnerships and sponsorship collaborations.
Supported the organization of PR and brand events for Atletica, including sponsor outreach, partnership coordination, and collaboration planning.

Jun 2025 — Jan 2026

Marketing & Branding Coordinator

Vojé CO

Brand StrategyCampaign ExecutionContent Production

Conceptualized creative marketing campaigns aligned with brand identity and seasonal launches.
Developed and pitched advertising concepts for social media and digital platforms to increase engagement and brand awareness.
Collaborated on content production, styling, and campaign execution.
Assisted with brand strategy, audience targeting, and performance tracking to optimize campaign impact.
Planned event campaign concepts including venue direction, merchandise integration, and brand activation flow.

May — Sep 2022

Content and Guest Experience Intern

Club Med, Punta Cana

Content CreationSocial MediaGuest Engagement

Collaborate with the Marketing & Communications Manager to create social media content, including event highlights and behind-the-scenes coverage.
Generate and produce visual content to promote family-focused events and increase guest engagement.